Cultivating Community Job Posting: Marketing Assistant
Cultivating Community, based in Portland, Maine and active in greater Portland and Lewiston, is committed to growing sustainable communities in three ways: by feeding our hungry, empowering our families, and healing our planet. We are a community food project. In our urban and suburban agriculture, we grow produce that feeds hungry people. We also run farm stands, farmers markets, and food distribution programs (including low/no-cost CSA projects) focused on creating access for all to healthy food. We use that community food work as a platform for youth and community development. Our youth grow and distribute food, learn about sustainable agriculture and food systems, and work together to solve problems and strengthen their own communities. We have independent teen programs as well as partnerships with schools. We are also a farmer training project. We connect Maine’s newest Americans—primarily immigrants from East Africa and Central America—with the land, skills, and resources needed to start farm-based enterprises. In connection with this we operate a community garden in a predominantly refugee neighborhood of Portland and provide farmland access in Lisbon, Cape Elizabeth, and Falmouth, ME. Marketing collectively as Fresh Start Farms, new Americans enrolled in our farmer training program currently attend more than 20 farmers markets and operate a 200+-member CSA. Finally, Cultivating Community is an environmental action project. We model organic, sustainable, and low-impact practices and incorporate these ideals into our education, training, and volunteer programs
Cultivating Community is seeking a seasonal staff position to assist the development of marketing opportunities under our Fresh Start Farms label and the development of our Growing Access, Growing Communities initiative. The position will work closely with our New American Sustainable Agriculture Project immigrant farmer training program. The position will involve developing new wholesale accounts, managing the Fresh Start Farms CSA, and providing development and outreach to the urban farm stands program. The position will include substantial office work and customer service management as well as work on the farm at the pack station, providing technical assistance directly to participating farmers as produce is readied for delivery, and managing recordkeeping systems for producer files and customer accounts.
This position is a seasonal position running approximately from February 15, 2014 to October 31, 2014.
Essential Duties and Responsibilities
- Coordinate CSA marketing, maintain CSA customer database, and manage CSA communications. Develop or modify marketing materials, utilize social media outlets, post advertisements; update customer management system on Microsoft Access; provide email and phone support to members. Assist with Harvest Festival planning and outreach.
- Coordinate outreach to new wholesale accounts, including retail, institutional, restaurants, and other buyers. Maintain adequate and detailed records of producer involvement, product traceability, and consumer records.
- Conduct outreach for Portland farm stands by attending community events and meetings, posting flyers and vegetable “campaign” materials, updating press contacts, and planning opening day enrichment activities.
- Provide technical assistance to NASAP growers on produce quality, packaging standards, weighing and invoicing, and navigating to new farmers’ markets or CSA drop sites.
- Coordinate training program activities for beginner participants to the Fresh Start Farms initative. Provide technical assistance on developing displays, utilizing point of sale materials, setting prices, customer service, etc.
- Coordinate and document farmers’ marketing activities, such as taking photographs. Document program activities on an on-going basis, including tracking and reporting hours and activities
- Assist project evaluators with gathering information on the effectiveness of marketing and education initiatives. Participate at regular project meetings and other events as scheduled. Perform other project related duties as required.
Qualifications, Education & Experience
Our new marketing assistant must have:
- Demonstrated interest in food access and sustainable agriculture.
- Experience with training in cross-cultural environments. Understanding of language(s) beyond English a plus.
- Experience managing a farmers’ market stand and providing customer service.
- Experience selling produce to retail, restaurants, institutional buyers, or other wholesale accounts.
- Experience with the CSA model on a management level.
- Experience in community building/development.
- Excellent communications and organization skills.
- Flexibility and positive attitude.
- Works well independently and as part of a team.
- Minimum of 1 years’ professional experience directly related to the position responsibilities.
- Bachelor’s Degree or equivalent.
- Available to work a flexible schedule, including evenings and weekends.
- Reliable transportation and valid driver’s license. A background check will be performed.
This position is based in our Portland, Maine office and will require travel to market sites in greater Portland and Lewiston.
This position reports to Program Director of the New American Sustainable Agriculture Project (NASAP).
How to Apply
Interested applicants should submit a letter of interest, resume, and contact information for three references by December 17, 2013. Only email applications will be accepted and should be sent to firstname.lastname@example.org with “Marketing Assistant” in the subject line.
The letter of interest should explain your qualifications and your interest in the position. People from the communities in which we work (Cumberland and Androscoggin Counties, Maine with a key focus in Maine’s refugee communities) are particularly encouraged to apply.