Washington DC – 4P Foods hiring Local Food Sales Advocate

Washington, DC

4P Foods is a Benefit Corporation located in the Washington, DC-area. As a mission-driven company, our goal is one of duality:  First, we aim to help small farm families earn a living wage by giving them access to the growing demand for good, regional, ethically sourced, sustainably produced food.  Second, we focus our business model on increasing access for all people to the nutrient dense, healthy foods that our farmers are producing. 4P Foods strives every day to be part of the movement that is working hard to create a more equitable food system.

4P Foods believes in a future where nourishing, sustainable, and delicious food is not a privilege but a right. We help our customers to live their values by knowing that their food dollars are being spent to help support our farmers, our planet, and the communities we live in.

Position Summary:

Local Food Sales Advocate

4P Foods has an immediate opening for a sales team member to help grow our expanding member base throughout the Washington, DC region. Because our farmers rely on us to be their advocates while they do what they do best – grow awesome food – our team members are committed to a future anchored by equitable food systems.

The primary focus of this position will be to generate new relationships with commercial businesses that are interested in their employees’ health and wellness. Lead generation will be an important aspect of this position in researching local market segments, finding and calling prospects, and scheduling appointments for the 4P Foods sales team. We are a small but growing team, so we are looking for someone who has a proactive attitude, creative energy, and an ability to present new ideas to the team.

Ideal candidates should have experience in a B2B sales position, with a familiarity with outbound calling, telemarketing and/or other outside sales phone-based efforts. As a 4P Foods sales advocate, you must be highly motivated with a strong work ethic and exceptional people skills. Because you are an advocate for our family farms, you should have a passion for combining honest sales, a love of great food, a soft spot for farmers, and an appreciation for corny food puns. Bottom line, you enjoy the fact that your work will help make your community a better place in the world.


  • Generate leads by identifying commercial companies in set delivery regions that are looking for creative offerings for their Health & Wellness efforts

  • Perform outbound calls to introduce 4P Foods and qualify leads

  • Schedule appointments for the outside sales team with committed leads

  • Achieve or exceed monthly sales metrics and revenue targets

  • Regularly attend and eventually lead networking events


  • At least 1 year of proven and successful outside sales experience

  • Strong phone presence and experience making dozens of sales calls per day

  • Solid understanding and execution of basic sales methods and techniques

  • Able to interact with potential customers both on the phones and in person

  • Ability to multi-task, prioritize and manage your time effectively.

  • Has the skills to work independently and make good decisions without oversight

  • Experience with food or grocery industries is a plus

  • Knowledge of salesforce.com is helpful


  • Entrepreneurial spirit

  • Motivated by a sense of purpose

  • Flexible to the dynamic changing needs of a start-up company

  • Sense of humor and love of good food


Commensurate with experience, softened by the fact that we are a scrappy startup trying to make the world (and our food systems) better.

Please send your resume and cover letter to joinus@4pfoods.com.